smaragd-thuje.cz
The Everyman“Thuje Smaragd – Rostliny přímo od pěstitele”
Serves Homeowners and gardeners in Czech Republic
What Drives Them
Relatable and down-to-earth. Connects through belonging.
Color Intelligence
smaragd-thuje.cz anchors on Green (#2b4f31) as their primary brand signal, paired with Green (#557950), and accented by Green. The palette leans cool — projecting trust and professionalism.
#2b4f31
Primary
#557950
Secondary
#7da470
Accent
#aec7a5
Accent
#f6f7f7
Background
#d9edf7
Accent
Typography
Headings set in Raleway (a sans-serif — clean, modern, and optimized for digital), body in Open Sans (a sans-serif — clean, modern, and optimized for digital). 3 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
Brand Character
smaragd-thuje.cz is authoritative and decisive, warm and approachable.
third
middle_school
direct
Signature Words
Design Playbook
Digital Footprint
Built on WordPress.
Market Presence
Nationwide presence, based in CZ.
CZ
national
cs
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Brand Codes
Thuje Green
#2d5132 used for the logo and accents.
Open Sans
Used for body text, creating a readable and friendly feel.
Smaragd-Thuje
Name directly references the product.
Thuje Smaragd Font
The website uses a bold, sans-serif font for the "THUJE SMARAGD" title, creating a strong and easily recognizable visual element.
Simple Green Icons
The website uses simple, flat, green icons to represent different sections like "Přímo od pěstitele" (tree), "Dostupnost" (phone), and "Kontakt" (business card), providing a consistent and easily understandable visual language.
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